May 25, 2011

prius 2011

I believe that an ancient Athenian would drive a 2011 Prius:  It's aesthetics seems to beg for a be-toga'ed greek to step out and gossip to you about how friggin' Chrysippus was horseing around.

The design of the body seems to be very much an attempt at what might be termed the "Platonic Aesthetic" (eugh how pretentious!) the seeking of perfect form.

That the prius is built by the largest auto manufacturer in the world, by complex assemblies lines of giant sparking and moving robot arms working together is among the reasons is it so beautiful, but it is also the evident intention of the designers.

They are not deceiving you about this car: they are not trying to convince you that it is cool, or goes fast, or is a sport's car: they are trying to you convince you that it is the in some way "electric": in some way a dew-dropped covered metal-electric "prius". 

The Toyota logo, blue, silver and covered in a clear coating: sign of manufacturing prowess: of efficient complex systems.

Hail, well met.  

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