Dieter Rams on Good Design

Bang on:

Good design should be innovative
Good design should make a product useful
Good design should make a product understandable
Good design is aesthetic, 
Good design is honest,
Good design is unobtrusive, 
Good design is long lived, 
Good design is consistent in every detail
Good design is environmentally friendly, 
Good design is as little design as possible. 


 - As transcribed from "Objectified" a documentary by Gary Hustwit