"The best-known neomelodic artists are superstars in their local area. The most in-demand singers sometimes perform more than a dozen shows a day, and up to 700 in a year. It's like SXSW all year round for these guys. But instead of playing to hype-hungry music journalists and A&Rs they'll play to pre-teens at communion parties and pensioners at birthday celebrations. Although each performance is reasonably well paid, the artists don't always have a choice as to whether or not they play."
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